I was having a conversation with one of my best friends, a Silicon Valley entrepreneur, the other day when the topic of crowdsourcing came up. He mentioned to me a new company that provides crowdsourcing services for enterprises. Interesting. A company that provides crowdsourcing? There are many great startups out there that provide tools to [...]
Read more →
As kids we all aspired to one day grow up and drive an economy sub-compact vehicle right? Complete with hand-cranked windows and an air-conditioner upgrade. Oh wait… let’s try that again. No offense to those who drive cars that fit the preceding description, but while we can be perfectly happy with such vehicles, much of [...]
Read more →
If you think the Apple brand couldn’t possibly get any more successful, think again. Assuming that the company can continue producing well-designed products, we will see Apple’s fan base grow exponentially years from now as the brand becomes even more ubiquitous. Apple is a master of strategy, creating strong foundations for big product launches.
Read more →In this episode: State Farm debuts their first new logo by Chermayeff & Geismar – their first in 60 years. A couple of companies are trying to back out of their Super Bowl spots. Target splits with Wieden & Kennedy, possibly because of Michael Francis’ departure? Kanye West starts a new design
Read more →Cities branding their New Year’s celebrations: Mount Olive, NC drops a 3-meter pickle; Mobile, Alabama drops a 600-pound MoonPie; Easton, Pennsylvania drops a giant Crayola crayon; Hershey, PA drops a huge Hershey’s Kiss.
Read more →In this episode: Best Buy, Proctor & Gamble, Captain D’s, Novartis, Buddy Media, Siemens, Courage Campaign, Frito-Lay, Chevrolet, and Heineken. Plus we take a look at the disaster known as Fusion Garage. Transcript
Read more →Lots more news in the marketing world: BK is upset with McDonald’s for its latest television commercial, Tribal DDB is chosen to lead new campaign against teens and cough syrup abuse, Mercedes promotes its lead marketing guy to CEO, St Matthews puts up controversial billboards, Jack in the Box’s new agency, and HP’s new logo.
Read more →Short but packed episode today. Lots of marketing news, plus a look at Sprint’s new marketing change led by Bill Malloy. Also, we look at what the U.S. Tennis Association has planned for the sport of tennis.
Read more →Our first episode! We talk about marketing efforts for Chevy Volt and Smart’s “Uncar” campaign. Sprint dumps Goodby for Publicis; Verizon gets sued by Cablevision, and JC Penney buys Martha Stewart’s Omnimedia. Click play after the jump.
Read more →Apple Computer made a name for itself in the American computing industry in the 1980s with help from it’s ’1984′ TV spot, while at the same time putting itself on the advertising and marketing map, kicking off a career of great campaigns to come. As many of us in the industry already know, the ’1984′ [...]
Read more →
Why, oh, why did Kohl’s do this to themselves? In what could arguably be the worst major TV advertisement this holiday season, Kohl’s has officially relegated itself to joke status in the retail world.
Read more →